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Rheinwerk Online Shop Manual
Rheinwerk Online Shop Manual
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Strategies, recipes for success, solutions for effective e-commerce. The guide to your success in online trading - Hardcover – December 23, 2021
Learn how to win customers, increase sales, optimize conversion and avoid legal and accounting pitfalls. Whether you are starting a new e-commerce project or want to put your existing shop to the test: Here you will find valuable practical knowledge with solutions for small and large budgets.
The perfect online marketing manual for:
- all operators of an online shop
- Founders, entrepreneurs and self-employed people who want to set up their own online shop
- project manager
- Employees in medium-sized e-commerce companies.
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Use these tips to optimize your conversion rate!Choose the right e-commerce solution carefully and approach the shop design intelligently. What characterizes a good product catalog? Are your product texts appealing and optimized for SEO? This book will help you answer these questions. |
Get to know your target group!Who buys from you and who do you want to attract to your brand? Learn about effective analysis tools for your store and find out how you can use important information about your customers to make your store experience even better. |
Make your brand known!Use social media from Facebook to Instagram. Talk to your customers, offer added value in the form of blogs or content that will inspire your customers and encourage them to come back. Define your goals and your target group and plan your presence on social media carefully. |
Protect yourself from legal pitfalls!Benefit from the lawyer's tips and find out what rights you and your customers really have. Familiarize yourself with the changes to the GDPR and protect yourself against expensive warnings. |
The guide for anyone who wants to start an online store
There are many levers that can help you make your shop a success, not least the quality of the products you offer. Especially as a newcomer to e-commerce, it's easy to lose track of things. This manual will get you back on track and help you with planning and making important, often costly decisions . Find out everything you need to consider when implementing your e-commerce project and how to run your online store successfully.
The structure of the book is based on all the phases that you go through when creating your online shop. The authors describe the complete development process , present the advantages and disadvantages of well-known e-commerce solutions such as Shopware, Magento and WooCommerce and support you in building your product range, marketing campaigns and finally maintaining and optimizing your shop.
At a glance: This is what this book offers you!
- New edition of the standard work in online trading: completely revised and updated
- Over 880 pages of practical tips and solution strategies by three proven e-commerce specialists
- Extensive index and well-structured content – Tips from conception to the finished online shop
- Numerous illustrations , diagrams , tables , checklists and info boxes
- legal tips for online retailers by lawyer Carsten Föhlisch
